Ccot Rome 100-600 C.E. Essay

Between 100 and 600 C.E., Rome underwent significant cultural and political changes. Culturally, the empires religious beliefs had changed, resulting in the predominance of Christianity. Politically, Rome’s economy divided. As for continuities, paterfamilias and women’s right remained the same throughout the time period. Religion was a large part of the roman culture, and made a major change to Christianity. When Rome was still n early empire, Paganism, where there was a belief in multiple gods, was the main religion. Initially the poor were the first to switch to Christianity, which later spread to the higher classes of society. The religion was rejected in 100 C.E., but Constantine legalized it in 313 C.E. The Roman Empire was quickly enveloped by Christianity and took over the other religions. A major political change was the division of the once united Roman Empire into the Byzantium to the East, and Rome remaining in the West. Rome was so massive that under one ruler, it was impossible to make everyone happy, which led to dividing the empire. Because of economic and leadership issues, Germanic tribes tried to take over the land to the east and west. Rome had to split its force to fight them, ultimately adding to the chaos that divided the empire. Women’s right had remained constant throughout the time period. Unlike in China and India women, mainly of the upper class, would have a larger participation in business and work. Woman were able to attend schooling together or similar to men at public schools, and attended religious and social events. Paterfamilias was another continuity in 100 to 600 C.E. Rome. The male father had complete control over his family, and his children’s full lives. This included occupations, spouses, possessions, he could even legally kill them.

Turning Around Malaysia Airlines

12 Nur Ain Binti Muhammad Yusuf Turning Around Malaysia Airlines Turning Around Malaysia Airlines Table of Content NO| TITLE| PAGE| 1. 0| Executive Summary| 1| 2. 0| Introduction to Case Study| 1| 3. 0| BTP1 Assessment| 1| 3. 1| Financial Analysis| 1| 3. 2| SWOT Analysis (BTP1)| 2| 3. 3| BTP1 Turnaround Analysis| 2| 4. 0| BTP2 Assessment| 3| 5. 0| Bottlenecks & Recommendation| 3| 6. 0| References| 4| 7. 0| Appendices| 5| 1. 0 Executive Summary Malaysia Airlines (abbreviated MAS), is the government-owned flag carrier of Malaysia.Due to fuel price hiking, inefficient management, global economic crisis, government intervention and low load factor, MAS suffers substantial loss which peaks during 2005. Afterward, Tan Sri Idris Jala was brought into MAS strategizing for turnaround program to bring MAS back to profit. The main target for Business Turnaround 1 (BTP1) is for profit turnaround of 1. 1 Billion improvements in 2006 Exhibit 1. 1. MAS proposes plan to tackle on the financial aspec t, as well as non financial aspect such as operational, enriching stakeholders bonding, increasing customers value as well as for people.Several decision made includes selling off headquarters, increasing fares, cutting-off unprofitable routes (Exhibit 1. 9) and Mutual Separation Scheme to enhance its financial. Firefly and MasWings are launched to cater domestic flights. BTP1 proved to be a success and subsequently, BTP2 follows. BTP2 focuses on detailed project and procedure to carry on the success of BTP 1. 2. 0Introduction to Case Study This report will discuss and analyze the positioning of Malaysia Airlines.The key objectives are to identify the current market situation as well as analyzing the Business Turnaround Plan 1 and Business Turnaround Plan 2 and its success or failure as well as providing some recommendation for future sustainability. 3. 0Assessment on Business Turnaround Plan 1 (BTP1) 3. 1Financial Analysis During the implementation of BTP1 (2006 &2007), the operati ng profit recorded high. Based on the computation of MAS’ ratio as shown in Exhibit 1. 2, BTP1 period shows a favorable ratio as compared to other year. Based on efficiency ratio, there is remarkable increase in the ratio in 2006.It measures how effectively the firm is managing its assets in generating the sales, and it is due to increase in operating profit. The gearing ratio as per Exhibit 1. 5 show a slight dipped in 2006, however recovers in 2007 due to sale of the headquarters building. Exhibit 1. 7 favors greatly to MAS as the cash flows increase in 2006 and 2007 show near 4 million of cash flows due to issues of shares and selling off the building. Overall, financial analysis during BTP1 period shows favorable impact financially to MAS, however does not improves continuously during period in which BTP2 commence. . 2SWOT Analysis (BTP1) Strength By initiating Mutual Separation Scheme, it emphasis on increasing staff efficiency, cutting down routes leads to a focus on se rvices and network structures that were profitable. The intention to diversify with MasWings and Firefly promotes larger scope for market. Weaknesses The BTP1 initiative focuses on the financial aspect, since they have to recover from massive losses previously. The extreme cost reduction might impact the service indirectly, or being too financial-focus, BTP1 merely recognized the non financial aspect.The decision also largely attributed to gaining quick cash to solve the liquidity problems; ie; from the selling off the building. Whilst it can become their advantage, but by diversifying, because MAS itself in a shaky state, thus by diversifying, it lack focus as well as imposing larger operating cost for MAS as a whole. Opportunity Connell (2006) comments that medical tourism has been a success in Asia especially and has prompted global interest, with the increasing in GDP worldwide including Malaysia, as well as emerging worldwide fascination with travelling, thus it can be taken as a tool for Malaysia Airlines to expand their customer.This BTP1 plan can become the turnaround aspect financially and non-financially. Threat Even AirAsia is seen as Mas biggest threat, however, seeing that how both of these airlines promotes entirely different packages and offerings, Mas deemed these few obstacles as their main threat, which is the volatility of fuel price due to Iraq invasion by US, staff resistance of given plan and government intervention in setting up boundaries for the CEO to act accordingly to what they thinks fit. 3. 3BTP1 Turnaround AnalysisBTP1 Turnaround Analysis will be done based on the core strategies in which BTP1 proposed (in which two important aspects are further elaborated). First is by financing and aligning the business on the Income Statement. As per financial analysis above mentioned, MAS shows remarkable transformation during this phase. Based on Exhibit 1. 1 the actual performance supersedes the projected plan projected a year ahead of time . This is a success due to fares increment, elimination of unprofitable routes and increase in efficiency.Other core strategy is flying to win customer and by observing and studying the non-financial aspect during the implementation of BTP1, they succeed in maintaining the customers’ value. This resulted in MAS receiving 11 non financial-awards during this phase including 5-Star Airline Award, 2006 and 2007 from Skytrax, Best Airline to Asia, 2006, Travel Weekly Globe Award and numerous cabin service awards from Skytrax, Readers Digest and so on. They also encourage mastering operational excellence by increasing employees’ value and efficiency, Unleashing Talents & Capabilities and winning coalition.While it is based on value judgment and rather subjective, however it is proven to be a success referring to relevant articles, audited financial statement and to some extent word of mouth by former and existing employee. The efficiency increases as well and can be observed by some of the decision made by Tan Sri Idris Jala which by reducing unprofitable routes, selling of the building in Jalan Raja Chulan, and drastic cost reduction scheme. 4. 0Assessment on Business Turnaround Plan 2 (BTP2)As per financial analysis, most analysis shows an unfavorable financial state during the implementation of BTP2. BTP2 is a more comprehensive, step to step planning in conjunction with the success of BTP1. Referring to Exhibit 1. 10, BTP2 strategize on Breaking New Ground (BNG), Gaining New Business (GNB) and Making The Most (MTM). With the current state of Malaysia Airlines and from the analysis gathered financially and non-financially, BTP2 make slight downturn from the success of its previous predecessor. 5. 0Bottlenecks & RecommendationThere are many bottlenecks that lead to diminution of momentum for BTP2 including competition with AirAsia, stepping down of Tan Sri Idris Jala as CEO, the diversification effects, MAS internal culture and strategies gone awry. In order to gain sustainability, the first is how to capture customer. MAS has been underperform financially due to stagnant and average load factor which in turns affect RRPK & RASK; example exhibit 1. 8. Thus, in order to capture the market, MAS have to strategically plan for its marketing approach to attract broader customer and thus larger scale promotion need to be made.They also should assess the manpower requirement and sell unnecessary asset. 6. 0Reference 1. â€Å"Malaysia Airlines Business Turnaround Plan† (PDF). Malaysia Airlines 2. â€Å"Malaysia Airlines Business Transformation Plan: Project Mosaic†. (PDF) Malaysia Airlines. 3. http://en. wikipedia. org/wiki/Malaysia_Airlines 4. http://www. flightglobal. com/news/articles/idris-jala-transforming-malaysia-airlines-222296/ 5. http://sakmongkol. blogspot. com/2011/08/mas-turnaround-was-real-debate. html 7. 0Appendices Exhibit 1. 1Projected Profits: BTP1 Exhibit 1. 2Table of Ratio from 2003- 2008 | 2003| 2004| 2005| 2006| 2007| 2008|Current ratio| 1. 04| 1. 18| 0. 81| 0. 74| 1. 42| 1. 38| Acid-test ratio| 0. 92| 1. 08| 0. 70| 0. 67| 1. 35| 1. 31| Fixed assets turnover| 3. 53| 3. 59| 3. 09| 4. 03| 5. 59| 4. 55| Debt ratio| 0. 55| 0. 54| 0. 68| 0. 73| 0. 61| 0. 49| Gross profit margin| -0. 0067| 0. 0003| -0. 1670| -0. 0486| 0. 0186| -0. 0108| Operating profit margin| 0. 056| 0. 041| -0. 143| -0. 003| 0. 061| 0. 022| Net profit margin| 0. 039| 0. 054| -0. 143| -0. 010| 0. 006| 0. 016| Exhibit 1. 3Liquidity Ratio Exhibit 1. 4Efficiency Ratio Exhibit 1. 5Debt Ratio Exhibit 1. 6Profitability Ratio Exhibit 1. 7Cash Flow Analysis Exhibit 1. 8Performance Analysis

Business munication for Interdisciplinary

Communication is an essential rather it's the main part of any business. Good business munication always makes that business a great success.   munication means municate with other people and make them know about the business product, so basically it will attract more businesses.   Business munication will help the Heart Saver pany to entice more hospitals and healthcare centres to know about their product, and this will help to grow the business (Us et al., 2017). Automated External Defibrillators (AEDs) is great equipment, and it helps to prevent cardiac arrests. The Heart Saver pany supplies AED and provides coaching on how to use it and why is it important.   Therefore, a good munication in the business will help the business to grow because people will get to know how useful the product is for them if they are suffering from some heart diseases or cardiac arrests. Service quality will improve if the business munication is good of the Heart Saver pany. After all, it is a di gital world, and it is so easy to municate with others now.   When the leaders of the Heart Saver pany municates positively and professionally, a good positive atmosphere will produce itself. Good business munications will increase upper the demand of AEDs (Akyol, 2013). There are certain types of munication would occur. Today most of our munication takes place via our smartphones and puters in this digital world. So creating a business page on social platforms like Facebook, Twitter will help to create a good business munication. municate with consumers through online is the best way of munication nowadays. Another way of munication is doing a free campaign of this product called AEDs in several hospitals and munities (DR.K.VANITHA, 2012). It will help the people to know more about AEDs, and by these campaigns, the Heart Saver pany will create awareness among people too. People will get more aware of cardiac attacks and heart diseases. They will share it with their family too, so it will help the business to grow anyway. Written munication is one of the most important ways of business munication. Hospitals are busy places, so if the Heart Saver pany write about their product and how useful it is in a block of interesting paper and distribute it to the hospitals and to the munities, it will be an effective way to municate (Theicehouse.co.nz, 2017). As AED is a life-saving kits so, I would like to suggest the owner be more authentic about the product. Though pany is doing well when the munication with the consumer is concerned, but the pany must have to reach the people strongly. Heart Saver pany should do spread more about the effectiveness of the AED rather than the product. It would be beneficial for the pany to gain the trust of the consumers (Peery and Galanos, 2006). Apart from that, the pany should post the feedback of their every consumer over social media and other media to grab the marketplace in a proper way. Nevertheless, to say focusing on the quality is far better than the getting negative feedback. The product must be more user-friendly and the usage of the concerned product should be discussed among the consumers in a proper way. Heart Saver pany must involve best-trained person for the door-to-door selling purpose, as it can be the best way to convince the pros of the AED. The pany should spread awareness among the people about the advantages of AED and how a precious life can be saved. In the end, I must suggest the pany pay more attention to the transparency with their consumers. It would be better for the pany to develop the product according to the feedback of the consumers (Knight, 2013). Akyol, ?. (2013). Social Media and Marketing: Viral Marketing.  Academic Journal of Interdisciplinary Studies. DR.K.VANITHA, D. (2012). Customer Relationship Management on Customer Satisfaction.  International Journal of Scientific Research, 3(4), pp.1-3. Knight, M. (2013). Usability and Business munication.  Business munication Quarterly, 76(4), pp.395-396. Peery, C. and Galanos, A. (2006). Home Automated External Defibrillators in a Geriatric Population: A Brief Discussion of the Evidence.  Journal of the American Geriatrics Society, 54(1), pp.133-137. Theicehouse.co.nz. (2017).  HeartSaver: Jump Starting The Business. [online] Available at: https://www.theicehouse.co.nz/casestudy/heartsaver/ [Accessed 4 May 2017]. Us, A., are, W., Team, O., us, W., AEDs, A., AEDs, O., verification, A., ideas, A., Cover, E., Us, C., Saver, B., Gus Bell, R., School, J., Sue Dewsnap, A., Tom Searle, L., Tony de Felice, C., Coleen Carmichael, B., Debbie Baxter, N., Delwyn Miles, T. and Ateesh Patel, A. (2017).  Heart Saver New Zealand | AED | FIRST AID | MEDIC | TRAINING. [online] Heartsaver.co.nz. Available at: https://www.heartsaver.co.nz/ [Accessed 4 May 2017].

Foundations in Strategic Management Case Study Example | Topics and Well Written Essays - 750 words

Foundations in Strategic Management - Case Study Example To synchronize with markets that are culturally diverse in the international network requires deep insight into the dynamics of the environment (Hitt, et al, 2013). To receive joint venture partnerships and licenses, the company has to strategically place mechanisms that will leave it in a win-win situation (Murray-Webster and Williams, 2013; Lasserre (2012).   Using PESTLE model, the above issues can be analyzed such that clear and comprehensive perspectives on the factors can be unearthed. PESTLE involves considering ‘Political, Economic, Social, Technological’ as well as the ‘legal and environmental’ frameworks of an issue (Tesar, 2008). It is advantageous since it provides a multi-dimensional framework that is all-inclusive in capturing all points of a problem. It is disregarded as a model that may veer off analysts owing to its long comprehensive techniques (Tschà ¤ppeler and Krogerus, 2011).   Cultural is a social aspect that requires analysis from an inclusive point of view as it touches and embeds on many other spheres within the society (Gassmann, et al, 2008). PESTLE model starting with the social values of the culture, its norms and traditions among others that will enable the strategists to understand and predict the consumer attitude and behavior (Caddle, et al, 2010). This will enable devise approaches aimed at harmonizing the organizational values with customers’ expectations and culture since it already has the ability to integrate easily into various cultures (Austin, 2008). The political analysis will consider what it will take to survive in the political temperatures of the country such that the company does not find itself aligning to one political division that might make it lose customers (Lasssere, 2012).   

Finance Essay Example | Topics and Well Written Essays - 3750 words

Finance - Essay Example This report analyses the behaviour of the stock in the past five years, links it to the financial performance of the company and predicts the future trend that may emerge. This report also analyses the value of the TESCO share as an instrument for investment in absolute terms. Different tools are available for making financial analysis of stocks and range from the very simple and elegant to the very complex and difficult to understand ones. Here we use some of the most recognised analysis methods such as Earnings per Share (EPS); Price to Earnings Ratio (PE); Cash Flow Discounting; Market Value; and Book Value. The financial performance of the company is better understood through the calculation of some important ratios that assist us in further detailed appraisal. (These ratios are calculated from the summary financial performance sheets placed at Enclosures 1 and 2.) This ratio helps us understand the relative importance of long-term debt in the capital structure and can therefore provide useful additional information for assessing the acceptability of the overall leverage position of the business. The long-term leverage of the company is good and shows a positive and reducing trend over the period considered. Indicating that the long term debt is coming down and this will impact future interest burden as well as allow the company to raise further funds in the debt market, should they be required. c. Interest cover = operating profit / interest charges This shows the number of times available profit covers interest charges and measures the extent to which operating profit can fall without being insufficient to cover the interest charges and thereby create a pre-tax loss. 2003 2004 2005 2006 2007 2007-08 Operating Profit 1361 1600 1943 2235 2653 1289 Interest Expenses 227 258 235 241 216 20 Interest Cover (Times) 6.00 6.20 8.27 9.27 12.28 N.R.2 The effect of the lowering debt resulting in lowering of the interest burden is clearly evident in these numbers. The company appears to have no problem in servicing its debt, the numbers compare very favourably with the industry average of 3.29. 1.2 Operating performance: The ratios that are relevant are: a. Return on Capital Employed (also known as the primary ratio) = Operating Profit / Capital Employed

Accounting Calculations Assignment Example | Topics and Well Written Essays - 500 words

Accounting Calculations - Assignment Example Wireless and Remote connectivity Challenge – Sanford University QUESTION 1: 1. Compute the company’s predetermined overhead rate (a) -Pre -Determined overhead rate Fixed Manufacturing Overhead 106,250.00 Basis of Allocation -Machine Hrs 85,000.00 1.25 Variable Manufacturing Overhead 0.75 Predetermined Overhead Rate 2.00 Question 2: Calculation of Overhead Costs Manufacturing Overhead Utilities 14,000.00 Budgeted Overhead 160,000.00 Insurance 9,000.00 Maintainance 33,000.00 Indirect Materials 7,000.00 Indirect Labour 65,000.00 Depreciation 40,000.00 Under –Applied overheads 8000 168,000.00 168,000.00 Work -In -Progress Direct Material 530,000.00 Cost of goods sold 783,000.00 Direct Labour 85,000.00 Overheads 160,000.00 Under -Allocated Overheads 8,000.00 783,000.00 783,000.00 3. Computation of the Underapplied or Overapplied Overhead for the Year Under- applied (Over -Applied) indirect costs = Actual indirect costs in curred - Indirect costs allocated Actual Manufacturing Overhead 168,000.00 Budgeted Manufacturing Overhead 160,000.00 Under (Over) Applied Overheads 8,000.00

Gaelic Language Essay Example | Topics and Well Written Essays - 4000 words

Gaelic Language - Essay Example Gaelic is essentially a Scottish language and therefore it can be said that if this language meets its end in this country, it will be very hard to find its trace anywhere else in the rest of the world. The vow to save this language from the probable extinction in the future has been taken even by Prince Charles himself. (BBC, 2004) According to the recent most reports, the Gaelic language is spoken by less than 60,000 people all over the world. The day is not very far when the language will become totally extinct and it will be hard to find its existence outside some ancient texts and a few rare modern works. There are, however, many instances in the Scottish history when steps to protect the Gaelic language have been taken. One of those steps was seen during the 1860s when The Argyll Commission showed its interest in protecting the Celtic culture. Preserving the Gaelic language was one of the major parts of this project. (Paterson, 45) Despite the numerous projects to preserve this language, English has proved its power all over the world in the field of education, communication and transportation – everywhere. This has ultimately drawn a huge blow upon the development of Gaelic language, first stopping its growth and then by decreasing the number of people using the language. Going by European history one will be able to find the use of Celtic languages throughout the continent. English and French – these two languages came to the forefront with the unparalleled growth of these two countries, especially in the financial field. ... Numerous policies have been taken into consideration by the Scottish government in order to put life into this almost dying language and the ancient culture associated with it. Gaelic is essentially a Scottish language and therefore it can be said that if this language meets its end in this country, it will be very hard to find its trace anywhere else in the rest of the world. The vow to save this language from the probable extinction in the future has been taken even by Prince Charles himself. (BBC, 2004) According to the recent most reports, Gaelic language is spoken by less than 60,000 people all over the world. The day is not very far when the language will become totally extinct and it will be hard to find its existence outside some ancient texts and a few rare modern works. There are however, many instances in the Scottish history when steps to protect the Gaelic language have been taken. One of those steps was seen during the 1860s when The Argyll Commission showed its interest in protecting the Celtic culture. Preserving the Gaelic language was one of the major parts of this project. (Paterson, 45) Despite the numerous projects to preserve this lang uage, English has proved its power all over the world in the field of education, communication and transportation - everywhere. This has ultimately drawn a huge blow upon the development of Gaelic language, first stopping its growth and then by decreasing the number of people using the language. Going by European history one will be able to find the use of Celtic languages throughout the continent. English and French - these two languages came to the forefront with the unparalleled growth of these two countries, especially in the financial field. Many other Celtic languages, like Gaelic went down the

An Analysis of the Current and Future use of Internet Technologies of Essay

An Analysis of the Current and Future use of Internet Technologies of YouTube - Essay Example The website through this new layout is able to avoid the clustered view, which its other competitors are displaying. The company has taken effective and timely measures to maximise the opportunities presented by m-commerce. Although the company has problems with regards to its database maintenance and high cost of streaming videos, but still then it can minimise these losses by selling the viewer data that it has extracted through its website. However, the company is very effectively employing its e-marketing mix and as a result it has been able to establish strong brand equity and brand awareness. The company in order to keep its growth going needs to encourage its community to add more interesting video to the website. The way the company has used its strategic alliances with other companies has been exceptional. It not only has added more viewers to its website but also it has created a new utility for its website. It has show the world how online medium can be integrated with tel evision technology; it has show the world how election campaigns can be run on the internet and most importantly it has given its customers new audiences. Background of YouTube: In 2005, founders of YouTube registered the domain name and URL for the website and initiated its Beta phase. The site was meant for other businesses to embed their videos on this forum. Looking at the profitability potential of the websites concept, Sequoia Capital invested the company $3.5 million. Before its official launch in December 2005, the website was already generating traffic of 8 million viewers (The Telegraph, 2010). The website enabled viewers to share their favourite videos, watch and discover new videos. The website was receiving 100 million video views per day and simultaneously was being uploaded with 65000 videos each day; this was the period of July 2006 (YouTube Timeline). The progress of You tube was being watched by Google very closely, having seen the progress the company was making, Google went on to buy the company for $1.65 billion (BBC News, 2006). Now the company works a subsidiary of Google, but still retains its individual identity (Arnott, 2008). With this merger YouTube became YouTube timeline. This new forum facilitated individuals across the globe to connect, inspire and inform their counterparts. YouTube since its merger with Google has gone on to make strategic alliances with companies like CNN, Reuters and etch. It has broadened the scope of its operations by offering the forum as a debating platform and also a place where election candidates can undertake their election campaigns. You Tube’s Business: Since its inception YouTube has become one of the most popular search engines. YouTube has become the second biggest search engine all over the world (Johnson, 2009). Thus, it provides a great opportunity for online advertisers to use this forum to advertise their products and services (Johnson, 2009). The main attraction for online advertiser s is the high traffic that the website is able to generate towards it. In this regards, YouTube in recent years have undergone deals with different companies, in which its host live streaming events, allow video renting and display music videos site links (Halliday, 2011). Business Environment of YouTube: YouTube can be classified as a business that is competing in a video sharing market. With its strong brand equity, brand awareness and a

The Challenges of Internet Technology in the Area of Marketing Research Paper

The Challenges of Internet Technology in the Area of Marketing - Research Paper Example ytical Approach The analysis regarding the challenges of internet technology in the marketing field can be analyzed by collecting information related to it. The internet technology faces continuous challenges while marketing the products or services. These challenges arise due to certain disadvantages of internet technology and constant competition from the online competitors. At times, it has been observed that the marketers advertise the products in certain undesirable sites, thus the consumers of internet marketing faces dilemma while handling certain complicated or untrustworthy sites. As a result, the entire marketing campaign gets affected with this issue. The internet technology may not allow the customers to touch and try the products before purchasing. They can only purchase it based on the advertisement and service from the marketers. For that reason, the technology is still struggling to convince customers regarding the product purchase. Along with the technology, it is al so a great challenge for the marketers to influence the customers without verbal communication (Affiliate Idol, 2010). The other challenge that is faced by the marketers while utilizing internet as their tool for marketing is poor communication with the customers. The contact between marketing personnel and customers exists for the time being i.e. during sales period but after that period the contact gets closed. The technology though brings benefits to the customers, it becomes outdated rapidly, and therefore regular updates are essential. The poor navigation also has a negative impact in conducting any process through internet marketing. The marketers’ data may also get misplaced while conducting any operation through internet. As a result, it leads to threat for the marketers from... This essay approves that discrimination exists in segmentation of marketing through internet technology. This type of discrimination brings negative impression for marketers. The marketers who use internet technology for their advertisement of the products provide importance to high rank consumers. The poorer consumers are incapable to access the advertising by means of internet technology. The two-way communication is absent in this technology. This paper makes a conclusion that with reference to the above discussion, it can be concluded that internet technology faces huge challenges in order to meet the purpose of marketing. There are several issues that are raised in relation to internet technology. The technology has brought negative impact on both marketers as well as customers. The marketers faced dilemma while making advertising campaign because there is a chance to be imitated from the competitors. The customers also faced other issues such as online purchase and fear from the payment through credit cards. These challenges will continue unless the marketers remain cautious regarding the internet technology while marketing the products. The technology is beneficial for everyone; however it needs to be used accurately so that it does not get distorted. Improper utilization of internet has led to various challenges. This technology is more advantageous for marketing purpose in comparison to traditional marketing. This t ype of technology is high on demand in present scenario, thus accurate handling of it brings several benefits for marketers in various ways. Therefore, proper handling of the technology will provide benefits to both customers and marketers.

Henry Ford Essay Example for Free

Henry Ford Essay Henry Ford was the creator of one of the largest automobile manufacturing companies, influencing society in a number of ways and forever changing the face of the auto industry. One of the reasons for his success was the high priority he placed on his employees’ satisfaction. While Ford had much strength he also had weaknesses that held the company back and threatened to destroy it at times. Ford was a notable member of society and a great peace promoter. Ford’s business style and leadership skills throttled him to success. Background Henry Ford was born in 1863 to farmers in Dearborn, Michigan. Ford grew up living on the farm and attending school, neither of which he was satisfied with (â€Å"Henry Ford: The Innovator†). At the age of 16 his dissatisfaction led him to leave home and travel to Detroit to find work (â€Å"Henry Ford: The Innovator†). He found work at Edison Illuminating Company under Thomas Edison who constantly encouraged him to toy with engines and be creative (â€Å"Henry Ford: The Innovator†). Ford’s tinkering led to the Quadricycle and eventually his first motor company, Detroit Automobile Co. in 1899 (â€Å"Henry Ford: The Innovator†). The Detroit Automobile Co. ailed shortly after it began and he created a new company, Henry Ford, Co. , which lasted about one year (â€Å"Henry Ford: The Innovator†). Ford turned to racing and managed to attract investors with $28,000 to begin his new company, Ford Motor in 1903 (â€Å"Henry Ford: The Innovator†). The auto industry was young and robust at the time (â€Å"Henry Ford: The Innovator†). Most companies were just starting with more and more entering the industry every week (â€Å"The Great Leaders Series†). Competition was fierce and the threat of new entrants was very high (â€Å"Henry Ford: The Innovator†). Ford ran the company until 1919 when he retired, letting his son Edsel take control (â€Å"Henry Ford: The Innovator†). Edsel died in 1943 and Henry came out of retirement until 1947 when he retired for the final time (â€Å"Henry Ford: The Innovator†). Treatment of Employees Henry Ford created a healthy, efficient, and attractive workplace so that he could retain his employees and attract the best. When Ford learned that his turnover rate was becoming a problem, he increased the pay rate to $5 and decreased the shift length to eight hours (â€Å"The Great Leaders Series†). This was unheard of in society at the time (â€Å"The Great Leaders Series†). Many people criticized Ford for this change but Ford knew that by decreasing the shift length, he could create three shifts (â€Å"The Great Leaders Series†). Creating three shifts would allow the factories to work around the clock without tiring the employees extensively (â€Å"The Great Leaders Series†). By making the process more efficient, Ford decreased his costs and was able to make up for the increased employee wages and even was able to lower the cost of the car for consumers (â€Å"The Great Leaders Series†). Henry Ford believed in some form of the Helzberg model. He understood the importance of work and how without work, man cannot reach fulfillment (Wood). Ford believed we were created for work and constantly challenged his employees to work harder and achieve more (Wood). Ford was concerned for the welfare of his workers and created a department of welfare sociology in his company (â€Å"Innovator, Industrialist, Outdoorsman†). Part of this department ensured that the higher wages he paid his employees were not being used to buy alcohol or cigarettes (â€Å"Innovator, Industrialist, Outdoorsman†). This policy kept his workers healthy and thus more efficient. Henry Ford valued his employees and showed that by paying extremely high wages compared to the industry average. He created a healthy work environment and was able to retain his current employees while attracting the best engineers and mechanics from all over the region to his workforce. Henry Ford proved that as a leader if you show that you value each of your workers you will create a loyal workforce. Employees care about more than just high salary, they want to be a part of an organization that places value on their skills and allows them to be part of a team. By following this strategy you will be able to attract a more numerous and higher quality workforce. Strengths Henry Ford believed that self-belief was essential (Wood) . He preached about self-belief to his employees and made an effort to hire those that knew no limitations and did not have the word impossible in their vocabulary (Wood). Henry Ford daily challenged his employees to be creative and think outside the box (Wood). The assembly line, Ford’s legacy and greatest innovation, greatly improved and forever changed the auto industry (â€Å"The Great Leaders Series†). The moveable conveyor belt cut manufacturing time from half a day to 93 minutes (â€Å"The Great Leaders Series†). Henry Ford also changed the way cars were sold by introducing a network of roughly 7,000 dealerships across the country (â€Å"The Great Leaders Series†). Ford was known for his strict, dictatorial style of management, he made most decisions for the company and even was known to monitor employees’ life outside of work (â€Å"The Great Leaders Series†). Even when the public and investors criticized his work and tried to influence him to go a certain way he held fast and proved them wrong (â€Å"The Great Leaders Series†). Weaknesses Ford’s single-handed, dictatorship was also one of his greatest weaknesses (â€Å"The Great Leaders Series†). His stubbornness and dictatorial style almost brought the company to ruin when he refused to allow innovation on his prized model T (â€Å"The Great Leaders Series†). His cars were being surpassed by the competition but Ford refused to update his model (â€Å"The Great Leaders Series†). Another weakness was his anti-Semitic beliefs (â€Å"Anti-Semitism†). Ford was a great admirer of Adolf Hitler’s dictatorial style and thus modeled his leadership style after his role model (â€Å"Anti-Semitism†). This mentality caused Ford to lose a large market of Semitic and pro-Semitic consumers. His competitors gained an advantage not because their product was superior, but because of conflicting values. A leader should avoid letting personal beliefs and values conflict with business. International Strategy After World War II ended, Ford Motor Co. was among the first companies to begin producing again (Wood). Ford’s innovation and vision for the future led him to be able to move into 33 global markets overseas before its competitors even began thinking about international markets (Wood). Henry Ford was a promoter of peace (Wood) . Although this may seem to conflict with his anti-Semitic views, Ford was adamant that international peace was necessary (Wood). He believed that through cooperation and international trade we could achieve this long sought after goal (Wood). Henry Ford was pressured by the president to run for senator but he preferred to be a peace senator (Wood). Working under Henry Ford According to some subordinates of Henry Ford, working in the factories was â€Å"living hell† (â€Å"Henry Ford: Witness Biographies†). The auto-manufacturer was very anti-union and the working conditions difficult (â€Å"Henry Ford: Witness Biographies†). The employees were always pushed to go faster but to produce perfect products (â€Å"Henry Ford: Witness Biographies†). The dictatorial style of Ford was very strict and difficult to manage, but despite the physical and mental toll the employees bared, they wore their Ford badges with pride and honor (â€Å"Henry Ford: Witness Biographies†). Working at Ford demanded respect and they would often wear their badges to church and formal events (â€Å"Henry Ford: Witness Biographies†). Many employees describe the working conditions as hot, dusty, and noisy with vibrations that made you consider finding another job (â€Å"Henry Ford: Witness Biographies†). Some employees mentioned that after an eight hour shift workers would get on the streetcar to go home and fall asleep immediately because they were so physically exhausted (â€Å"Henry Ford: Witness Biographies†) . However others described the factories as kept so white and clean that if an employee was chewing tobacco and spit on the ground it was noticeable immediately and the employee would be reprimanded (â€Å"Henry Ford: Witness Biographies†) . The witness accounts on this subject vary greatly (â€Å"Henry Ford: Witness Biographies†). Although the work was hard and some believed the conditions to be less than desirable, the employees respected Ford’s strict policies and were loyal to the company no matter what. They were proud to work for one of the most innovative leaders in the world. Leadership Implications Henry Ford had a dictatorial leadership style. In terms of Goleman’s situational leadership styles Henry Ford used a combination of Coercive and Affiliative. Ford can be described as coercive because he demanded immediate compliance. He did not stand for imperfect work or lazy employees. His factories were described as stressful and strictly structured. The workforce was mechanistically organized and everyone had a specific place. This style of leadership conflicts with America’s low power-distance status but at that time Ford seemed to be able to make it successful. However, Ford was able to retain his employees with an Affiliative style. He valued his workers and therefore paid them well and created shorter work days. This developed employee loyalty and satisfaction. While researching Henry Ford, it can be learned that his strict, dictatorship and innovative vision was the reason for his success, but it was also his greatest weakness. His stubbornness and self-pride prohibited him from taking advice from others and realizing that his products needed improvement. His leadership style did not allow him to gather opinions and advice on decisions from employees who were also his greatest and most loyal consumers. Conclusion Henry Ford is one of the greatest leaders in American history. He was an industrialist, innovator, peace promoter, and a man with great dedication. He was very successful and changed the auto industry and American society in numerous ways. Although his personal values and personality challenged the success of his company at times, he managed to keep the Ford Motor Co. in a good position and left it in the hands of his son Edsel when he retired. As a leader Ford had both strengths and weaknesses but his strengths overshadow the weak points. Henry Ford is a great American leader that can be looked upon for inspiration.

Influence of Bollywood on Fashion and Film

Influence of Bollywood on Fashion and Film Film, Fashion, and Beyond: The Influence of Bollywood. The relationship between the world of fashion and the world of cinema is complex and intertwined. Film allows us the opportunity to escape for a few hours into lives that are not our own—lives that may be, in fact, quite different from our own. In a similar vein, fashion gives us the opportunity to re-invent ourselves by constructing our external appearance to accommodate the shift in self-image. These shifts in image often reflect the icons we admire in the movies. Perhaps we cannot become them, but we can become like them. One way in which we do this by following their lead: by adopting the distinctive fashion styles associated with them. Sometimes, this can be something simple, such as buying a new pair of designer jeans. At other times, this can mean embracing a culture that may be foreign to us. This is how Hindi styles have begun to take hold in mainstream fashion. The latest word in film—and in fashion—is Bollywood. Bollywood is used informally to refer to the film industry in India. It was coined as a shortened form of Bombay plus Hollywood. Bombays name has since changed to Mumbai, but the name Bollywood is here to stay—as is the industry: The film industry in Bombay. . . is the biggest in the world. It makes almost double the number of movies and sells a billion more tickets each year than Hollywood (Boyk 2004). The influences of Bollywood are ubiquitous; they can be seen in everything from haute couture fashion to music, often blurring the line between high and low art. In addition, the popularity of Bollywood movies has led to a high demand for the kinds of clothing worn on the big screen. Traditional Hindi dress has become a sought-after commodity all over the world.   The fact that Indian-style clothing has become so in-demand is quite a contrast to years past. Until Indian films became popular, western clothes were the preferred attire, and they dominated the fashion world. Western-style clothing was most often what was worn in movies, and mainstream culture responded to that. Hindi garments, on the other hand, were considered unattractive and out-of-date. This began to change when Mumbai-based movies began to receive acclaim. The stars of these movies wore Indian garments, and this made Hindi-style clothing seem glamorous. Bollywood fashions are no longer regarded as gaudy or unstylish, because there’s top talent working behind the scenes (Melwani 2005). This is a clear example that demonstrates the power of celebrities. Many celebrities are idolized by their fans. Because of this exalted status, the clothing they wear takes on positive associations. Thus, fans who admire them will naturally want to emulate them. They do this by using the same products the stars endorse. At times celebrities will publicly endorse a product, by appearing in a magazine advertisement or a commercial. At other times, however, they do not need to make an effort to sell the product or style of clothing. The mere fact that they are wearing or using it is considered by many to be endorsement enough. Each time one of these stars appears in a film, the clothing they wear becomes a desired commodity. This includes accessories, footwear, and jewelry. In addition, the way they wear the garment can become a trend in itself. For example, if they do something different or daring, chances are that this, too, will be copied by their fans. In fact, it has been asserted that each film is a brand in itself, and as each film releases we have a fresh new brand of fashion and lifestyle products pushing fashion among the masses (Bansal 2005). It seems clear that the film industry is closely intertwined with the world of fashion. After all, selling fashion products is a perception game. While the product needs to be inherently good and wearable, the aspiration value comes from its association with a leading personality who the masses idolise and look up to (Bansal 2005). It is through the subliminal—and not so subliminal messages of film that we grew accustomed to designer names like Tommy Hilfiger or Fubu. The increasing popularity of Hindi films has had a similar effect on our likes and dislikes, as the fashions associated with them have become highly marketable. The most popular role models of Bollywood include such superstars as Bipasha Basu, Madhu Sapre, Katrina Kaif, Dino Morea, and John Abraham The movies themselves are popular for a variety of reasons. First of all, they are usually entertaining, with compelling scenery and appealing musical backgrounds. In addition, they are the types of movies that allow viewers to escape from their own lives and be wrapped up with what is on the screen. Generally they have a plot line that is some variation on the rags-to-riches theme. There is usually some sort of romance, and of course, the boy always gets the girl in Bollywood. These movies also have an appeal that reaches all ages as well as all ethnicities—perhaps because most people like a happy ending. However, Bollywood films may appeal to young Indians on a deeper level. The actors who star in them are true role models, because the films mirror issues that are specific to them: Increasingly these films are about the schizophrenic worlds that contemporary young Indians live in, the worlds of airplanes, blended cultures and the east-west embrace (Melwani 2005). Thus, young people recognize and respond to this. They, too, want to be strong and independent. They express their admiration by modeling themselves after their icons; in addition, they tacitly express their aspirations by emulating the very people who embody them. The explosion of Bollywood fashion has also increased cultural knowledge, as new terms for specific garments filter into other languages. The sari (also spelled saree) is an unstitched piece of cloth that is draped around a womans body; this, of course, the most well known. Other words have cropped up as well, such as salwar-kameez and dupatta. The salwar-kameez refers to a womens suit that usually consists of a kameez (tunic), a salwar (pair of loose pants), and a dupatta (matching scarf worn in various ways). These garments, traditionally worn by women of India, Pakistan, and Bangladesh, are now becoming globally known. In fact, the fashion world within India itself has undergone a transformation. According to fashion designer Ritu Kumar, in India, the fashion scenario was in confusion as it was a turbulent period of conflicting ideologies, when the consciousness of an Indian national identity was beginning to find political expression and the struggle for Indian independence was getting momentum.   Fashion trends prior to Bollywood were dictated by higher echelons of society. This, in turn, was strongly influenced by the British. In addition, the body image of the femme fatale of Hindi women has undergone a similar transformation. Formerly voluptuous and wide-hipped, a new standard has become the rule. The desirable image is now sleek and slim: the high visibility of the indigenous fashion industry also changed the look of the screen siren and shaped a new body image (Rao 2003). The influence of film has played a huge role in changing that. Film clearly has a symbiotic relationship with fashion. What is shown on the silver screen often makes its way into our own lives on some level. There are a number of dynamics at work here. As Entwistle has asserted, dress is tied up to social life in more than one way: it is produced out of economic, political, technological conditions as well as conditions shaped by social., cultural, aesthetic ideas (2000:111). The link between cinema and mainstream fashion is easily apparent. What is seen on the silver screen by movie viewers one day, will often end up being a popular commodity the next. Movies provide an outlet for viewers—a chance to step out of their own lives and into the lives of other—usually glamorous—people. Fashion does this in a similar way, allowing its adherents the freedom to re-invent themselves. Often, the selves they try to emulate are those of the icons they admire in film; therefore it seems natural that they emulate the style of dress of those they consider role models. As Joanne Entwistle has so aptly stated it, fashion opens up possibilities for framing the self, however temporarily (2000:139).   The establishment of the Indian cinema also proved to be the strongest influence on the fashion in the decade.Due to the western influence, the use of angarkhas, choghas and jamas diminished considerably by this time,although the ceremonial pagri,safa and topi were widespread as ever. References Bansal, Richa. 2005. Styling a fashion-propelled retail trail. http://www.imagesfashion.com/Cover_story_styling_jan05.html Accessed November 25, 2005. Boyk, David. 2004. Bollywood for the Skeptical. http://www.ocf.berkeley.edu/~dboyk/bollywood/#blurb Accessed November 24, 2005. Entwistle, Joanne. 2000. The Fashioned Body: Fashion, Dress, and Modern Social Theory. Cambridge: Polity Press. Rao, Maithili. 2003 A Decade of Dizzying Changes. Humanscape Magazine, Vol. 10, Issue 11. Melwani, Lavina. 2005. Bollywood is getting some well-earned respect, finally. http://littleindia.com/august2003/Bollywood%20Graduates.htm Accessed November 25, 2005.

September 11th: The Day Innocence Died :: September 11 Terrorism Essays

September 11th, 8:45 a.m.: A large plane, possibly a hijacked airliner, crashes into one of the World Trade Center towers, tearing a gaping hole in the building and setting it afire. 9:03 a.m.: A second plane, apparently a passenger jet, crashes into the second World Trade Center tower and explodes. Both buildings are burning. 9:30 a.m.: Bush, speaking in Florida, says the country has suffered an "apparent terrorist attack." 9:43 a.m.: An aircraft crashes into the Pentagon, sending up a huge plume of smoke. Evacuation begins immediately. 9:45 a.m.: The White House evacuates. 10:05 a.m.: The south tower of the World Trade Center collapses, plummeting into the streets below. A massive cloud of dust and debris forms and slowly drifts away from the building. 10:10 a.m.: A portion of the Pentagon collapses. 1:27 p.m.: A state of emergency is declared by the city of Washington. 1:30 p.m. The country wants answers. First shock, then terror, followed by sorrow, and lastly rage. How could such an act be committed on American soil? This country asks this question in disbelief. The US demands answers and revenge for this act of evil. Who is to blame for the possible tens of thousands of deaths? The only way to answer this question is to look at the people that could do such an act and what possible reasons they would have for doing it. This county as a hole looks over seas for answers, they look to a county called Afghanistan that harbors a terrorist called Osama bin Laden. "Bin Laden, an Islamic fundamentalist and the son of a Saudi billionaire, has been on the FBI's Ten Most Wanted Fugitive list since 1999, and the U.S. State Department has offered a $5 million reward for his arrest." Quoted from www.cnn.com. Most U.S. prosecutors say bin Laden is the leader of a group called al Qaeda (Arabic for "the Base"), this is a network blamed for successful and failed terrorist strikes on the U.S. Some are the millennium-bombing plot, last year's attack on the USS Cole, in Yemen killing 17 U.S. sailors and wounding 39, and the nearly simultaneous bombings of the U.S. embassies in Tanzania and Kenya. Bin Laden, a Muslim believes that he is fighting a holy war in the name of his religion. Muslims are Followers of the Islam religion. They believe that Allah is the One True God.

What Is Truth? Essay examples -- Definition Philosophical Philosophy E

What is Truth? Truth exists and is an absolute. Contrary to the mush-minded meanderings of modern educators, truth is not relative. If my truth differs from your truth that can only be because either one or both of us is unaware of the truth and has called something true which is not. Truth must have not the slightest touch of maybe to it. Maybe is dishonesty to truth and if it touches truth, then truth becomes maybe. Truth is more and beyond that which is true. Truth is a concept in philosophy that treats the meaning of true and the criteria by which we judge the truth or falsity in written and spoken statements. For thousands of years, Philosophers have attempted to answer the question â€Å"What is Truth?†   Ã‚  Ã‚  Ã‚  Ã‚  Truth is the quality of being true, and anything that is true is a truth, the concept of truth is uncommonly complex and variable. Thoughts, ideas, beliefs, and opinions are said to be true or false. An idea makes a truth claim and is true when the character of what is thought about upholds its claim. Forms of words or statements are also said to be true or false. This can be explained by saying a set of words is true when it expresses a true thought. â€Å"Truth† should be replaced by the â€Å"facts†, â€Å"reality† or the â€Å"way things are.†   Ã‚  Ã‚  Ã‚  Ã‚  Truth is often imagined as consisting in a speaker’s honesty with respect to what he believes. Occasionally truth is rehashed, as in the doctrines of the German philosopher Gottlob Frege. Mohandas Gandhi spoke of â€Å"The Absolute Truth, the Eternal Principle, that is God† and said, â€Å" I worship God as Truth only.† Jesus said, â€Å" I am the Way, and the Truth, and the Life.†   Ã‚  Ã‚  Ã‚  Ã‚  God is truth and the essence of it. All of his ways are truth and all truth stands or falls as it is measured against Him. If we love truth and seek after it, we cannot help but run into the outstretched arms of God. He wants us to know the truth, which is to know him.   Ã‚  Ã‚  Ã‚  Ã‚  God places the truth before us and gives us complete freedom to choose how to respond to the truth. If we turn to God and ask him to instruct us in the truth and to lead us to salvation, we will surely receive that which we ask because our prayer will be in line with God’s desire for us. The word truth is mentioned in the bible 235 times.   Ã‚  Ã‚  Ã‚  Ã‚  Philosopher’s proposed four main theories to answer the â€Å"What is Truth?† question. They are correspondence, pragmatic,... ...he environment, nature, ethnical duties and ideas, or the relation to the divine.   Ã‚  Ã‚  Ã‚  Ã‚  It has been doubted whether knowledge, or known truth, is humanly attainable. The truth is often disagreeable, because it fails to support prejudice or myth. The pursuit of truth tends to be suppressed as a dangerously revolutionary force.   Ã‚  Ã‚  Ã‚  Ã‚  Some philosophers reject the question â€Å"What is truth?† with the observation that attaching the claim â€Å"it is true that† to a sentence adds no meaning. The use of the word true is essential when making a general claim about everything, nothing, or something, as in the statement â€Å"most of what he says is true.†   Ã‚  Ã‚  Ã‚  Ã‚  Truth is a very simple and handy concept. It is correspondence of a pictorial or symbolic representation to the thing being represented. In the case of a symbolic representation, the correspondence may be massively complicated, but it is nonetheless similar in kind to a simple pictorial representation. Works Cited â€Å"Microsoft Encarta Encyclopedia 98† on disk. 1993-1997 â€Å"Encyclopedia Americana†, 1986 by Grolier Incorporated â€Å"Philosophy: History and Problems. Samuel Enoch Stumpf, Fifth Edition, New York: McGraw-Hill Inc., 1994

Comedys Adjoining Terror: The Ponder Heart Essay -- Michael Kreyling

Comedy's Adjoining Terror: The Ponder Heart Michael Kreyling essay called, "Comedy's Adjoining Terror: The Ponder Heart", opens with the critic drawing a parallel between The Ponder Heartand Faulkner's Intruder in the Dust. He warns us that if we look too hard into the serious side of The Ponder Heart, we may lose the humor. The Ponder Heart takes place in the Beulah Hotel in Clay, Mississippi and is told with all the characteristics of a dramatic monologue. According to Kreyling, Edna Earle is a troubled soul that is struggling for fulfillment and freedom while being trapped by the dictates of society and filling the role that society has prescribed for her. The source of comedy in The Ponder Heartis this struggle between laughter and outrage, and stability and chaos. The critic sees this struggle as life that collides with external restrictions. This releases the vital energies that exist in Welty's writing, whether she chooses to use two persons or conflicting natures in one person. Another way Kreyling illustrates this point is through the mythological personas of Apollonian and Dionysis. Edna Earle represents the Apollonian ways of living which include order, knowledge and experience. Uncle Daniel represents the Dionysian side of life as he simply does what comes naturally. He listens to spontaneous impulses that rule his life. Michael Kreyling states that there is no winner or victor in The Ponder Heart. It is basically stagnant although time continues to move on. Time is the arch enemy of Edna Earle. Through time, she must face the fact that things are changing and what was important in her world is not always very important to the new social set. The critic tells us that the result of the trail, while... ...re lady bike riders, the wrong element, speeding cars, and the Peacocks. These things bring home to Edna Earle the fact that she must change to survive in life and one is left with serious doubts as to whether she ever will. I have to agree with Michael Kreylingthat if one looks too deeply into The Ponder Heart, one loses the sense of comedy that it first inspires. I'm not sure this book should be delved into to a great extent. I prefer to see Edna Earle as a delightful, entertaining person, and although I agree with Kreyling's assessment of the characters, I prefer to concentrate on the humorous side of The Ponder Heartbecause I think that was Eudora Welty's main purpose. Works Cited: Kreyling, Michael. "Comedy's Adjoining Terror" The Ponder Heart". Eudora Welty's Achievement of Order. Baton Rouge: Louisiana State University Press. 1980.

Environmental Valuation Of Bako National Park Environmental Sciences Essay

‘Marketing Malaysia as a finish of excellence and to do the touristry industry a major subscriber to the socio-economic development of the state ‘ This is Tourism Malaysia ‘s mission statement. It has been 37 old ages that Tourism Malaysia aims to promote the growing of touristry which will besides lend to state ‘s economic development and quality of life. The authorities began to take touristry earnestly in the late eightiess. Malaysia has launched ‘Visit Malaysia Year ‘ as the selling run in 1990, which contributed 54 % addition in international tourer reachings for that twelvemonth. The figure of visitants supports on increasing since so. Chart 1 below shows the tendency of tourer reachings and grosss to the state for the past 10 old ages. There was a rapid growing in both tourer reachings and grosss till the figure slowed down in the 2002 an 2003. This was due to worldwide frights of terrorist act, September 11 onslaught on the WTC in New York, followed by bird grippe diseases and Severe Acute Respiratory Syndrome ( SARS ) onslaught. However the tendency continues to increase despite reverses in the undermentioned old ages till present which amounting to 22 million of tourer reachings and RM 49,561.2 million in grosss for 2008. At the minute, touristry is the state ‘s 3rd largest beginning of foreign exchange net incomes after fabrication and oil. Malaya, being situated within the tropical part, has many nature-based touristry attractive forces, for illustrations, caves, waterfalls, hot springs, beaches, coral reefs, mountains, and birds and wildlife sanctuaries. For these grounds, the authorities is really acute in advancing these nature-based attractive forces. To conserve these nature-based attractive forces, the authorities has established a web of protected countries for the preservation of biological diverseness. Malaysia has ever been recognized to be one of the richest biodiversity in the universe. This is in line with the National Policy on Biological Diversity whose vision is to â€Å" transform Malaysia into a universe Centre of excellence in preservation, research and use of tropical biological diverseness by the twelvemonth 2020 † ( MoSTE, 1998 ) . The World Conservation Union ( IUCN ) has defined national park as natural country of land and/or sea, designated to a ) protect the ecological unity of one or more ecosystems for present and future coevalss, B ) exclude development or business unfriendly ( harmful ) to the intents of appellation of the country, and degree Celsius ) provide a foundation for religious, instruction, recreational and visitant chances, all of which must be environmentally and culturally compatible ( IUCN, 1994 ) . These national Parkss are established for the intent of saving, hence leting and encouraging entree for instruction, diversion and touristry intents. The direction of touristry in sing the natural countries is complicated in Malaysia. Authority for assorted natural resources is randomly divided under different authorities umbrellas and several province governments ( Hall, 1994 ) . In Peninsular Malaysia, tellurian protected countries are chiefly managed by the Department of Wildlife and National Parks ( DWNP ) and the Department of Forestry. The Marine protected countries are managed by the Federal Marine Parks Section under the Ministry of Natural resources and the Environment. In Sabah, the tellurian protected countries are managed by Sabah Parks, Sabah Wildlife Department, Sabah Forestry Department and Sabah Foundation, while all the Marine protected countries are managed by Sabah Parks. In the instance of Sarawak, all tellurian and marine protected countries are managed by the Sarawak Forestry Corporation. Malaysia has 30 gazetted national Parkss which inclusive of 6 Marine Parkss. There are 8 national Parkss located in Peninsular Malaysia, 7 are in Sabah and 15 are in Sarawak. A sum-up of the national Parkss in Malaysia is in Table 1. Table 1: List of National Parks in Malaysia Location Parks Date established Size ( hour angle ) /area Attractions Peninsular Malaya Taman Negara National Park, within 3 province boundaries of Pahang, Kelantan and Terengganu 1939 434,300 hectares Largest in the state Canopy walk Wildlife observation Endau-Rompin National Park, Johor-Pahang boundary line 49,000 hectares Rock formation Sandstone tableland Tropical wood Tanjung Piai Johor National Park, Johor 2001 Wetlands Coastal Rhizophora mangle Bird observation and fishing Penang National Park, Penang 2003 2,562 hectares Meromictic lake Wetlands Mangroves Coral reefs Turtle nesting beaches Payar Marine Park, Kedah 1985 Screens 2 maritime stat mis of 4 islands Coral reefs Marine life Snorkeling Scuba diving Redang Marine Park, Terengganu 1985 25 square kilometer Coral reefs Marine life Snorkeling Scuba diving Tioman Marine Park, Pahang 39 kilometer long and 12 kilometers broad Coral reefs Marine life Snorkeling Scuba diving Cragged Mersing Marine Park, Johor White beaches Coral reefs North borneo Crocker Range National Park Assorted dipterocarp forest Montane forest Pulau Tiga Park Coral reefs Beach forest Kinabalu Park 4,101 meters above sea degree Mount mounting Tunku Abdul Rahman Park Beach forest Turtle Island Park Turtle nesting beach Tawau Hills Park 27,972 hectare Sarawak Bako National Park 1957 2727 The oldest park Heath forest Open scrubland Mangrove Kubah National Park 1988 2230 The universe of thenar Montane forest Assorted dipterocarp forest Heath forest Gunung Gading National Park 1983 4196 Home of rafflesia Montane forest Assorted dipterocarp forest Batang Ai national Park 1990 24040 Home of orang utan Assorted dipterocarp forest Riparian wood Regenerated forest Tanjung Datu National Park 1994 1379 The smallest park Assorted dipterocarp forest Beach forest Niah National Park 1974 3138 The archaeological site of Sarawak Assorted dipterocarp forest Limestone forest flora Heath forest Lambir Hills National Park 1975 6949 The virgin rain forest of Sarawak Assorted dipterocarp forest Heath forest Gunung Mulu National park 1974 52865 The biggest cave chamber in the universe Assorted dipterocarp forest Limestone forest flora Montane forest Similajau National Park, Bintulu 1976 8996 Where the rapids meet the sea Assorted dipterocarp forest Beach forest Mangrove forest Talang-Satang National Park 1999 Sarawak ‘s polo-neck islands Marine polo-neck preservation Bukit Tiban National Park, Bintulu 2000 Conservation and research presentation Water-based diversion Wildlife watching Jungle trekking Maludam National Park, Sri Aman 2000 Peat swamp The last feasible ruddy banded langur population ( monkey ) Rajang Mangroves National Park, Sarikei 2000 The Rhizophora mangle ecosystem Mangrove forest Gunung Buda National Park 2001 The newest national park Limestone forest Loagan Bunut National Park 1990 10736 The largest natural lake Peat swamp wood Assorted dipterocarp forest Beginning: hypertext transfer protocol: //www.malaysiamydestination.com Ministry of Natural Resource and Environment, 2006 In this survey, the range is limited to the tellurian protected country i.e. national park country, which is the most recognizable class of protected countries. As diversion is one of the grounds of the appellation of these national park countries, they are view as the of import subscriber to the touristry industry. Sarawak National Parks Modern Parkss and militias were established in the late 1800s. With this, Sarawak attempts began with the being of the National Park Ordinance in 1956 and the constitution of a Board of Trustees to administrate this. In 1973, there is a alteration in the disposal of national Parkss, where the Board of Trustees is replaced by the Conservator of Forests. Since so, Sarawak Forestry Corporation has been charged with the duty of implementing the regulation. Sarawak Forestry Corporation managed all 15 tellurian and marine Parkss in Sarawak province which covers the entire country of 184,922 hour angle. The aims of the National Parks and Wildlife Division ( NPWD ) are: – To set up and pull off the National Parks, Wildlife Sanctuaries, nature Militias, Forest Parks and other tantamount militias throughout Sarawak. To supply recreational and other installations in National Parks, Wildlife Sanctuaries, nature Militias, Forest Parks and other tantamount militias. To develop an effectual promotion and extension service on nature preservation. To set about research in the ecology, saving and extension of wildlife and their natural home ground. There are four subdivisions within the NPWD, viz. Parks and Nature Reserves Branch, Wildlife Branch, Planning & A ; Development subdivision and Interpretation & A ; Conservation Education Branch. The chief duties of Parks and Reserves Branch include overall direction of all Parkss and militias. The Wildlife Branch chief activities are wildlife direction and research. These include home ground direction, confined genteelness, species direction veterinary, enforcement and licensing. The research is chiefly on Primatess, big and little mammals, birds, reptilians and amphibious vehicles. The Planning and Development Branch is responsible to pull off the Planning and Investigation Unit and the Design and Implementation Unit. Last, the Interpretation and Conservation Education Branch is responsible for four units which are Interpretation Unit, Conservation Education and Extension Unit, Research Unit and Administration Unit. Bako National Park ( BNP ) was the first to be gazetted as a protected country on 1 May 1957 among all the 15 national Parkss in Sarawak. It is located 37 kilometres to the E of the capital metropolis of Kuching. Covering an country or 2727 hectares of a rugged sand rock, in the map, BNP is at the tip of the Muara Tebas peninsular. It was merely until 1985, the route from Kuching to BNP was completed and in order to entree to the park, it requires a short express boat journey of about 25 proceedingss ride along the Bako River. BNP is one of the smallest national Parkss in Sarawak, yet recorded as one of the highest rate of visitants to day of the month. BNP is celebrated for its rain forest, forest wildlife, jungle watercourses, waterfalls, works life, secluded beaches and trekking trails. The jungle trekking trails are good maintained web of 16 colour-coded walking trails, from easy ambles, full twenty-four hours treks to overnight bivouacing expeditions which allows the visitants t o acquire to the most out of its alone environment. The undermentioned tabular array provides inside informations of trekking journey in BNP. No Name of trail Trail length ( kilometer ) One manner clip & A ; Distance from HQ Colour Code 1 Tanjung Sapi 0.5 30 proceedingss ( 0.8km ) White/Red 2 Telok Paku 0.8 1 hr ( 1.2 kilometer ) White 3 Ulu Assam 0.8 1 A? hours ( 1.4km ) Blue/Red 4 Telok Delima 0.25 45 proceedingss ( 1km ) Blue/White 5 Telok Pandan Besar 0.75 1 hr ( 1.75km ) Yellow 6 Telok Pandan Kecil 1.5 1 A? hours ( 2.5km ) Yeloow 7 Serait 1.25 1 A? hours ( 2.2km ) White/yellow 8 Lintang 5.25 3 A? hours return Red 9 Tajor 2.75 2 A? hours ( 3.5km ) Red/White 10 Tanjung Rhu 1.8 2 A? hours ( 4.2km ) Red/Yellow 11 Bukit Keruing 2.25 3 A? hours ( 5.5km ) Blue 12 Paya Jelutong 0.2 3 A? hours ( 5.7km ) White/Blue 13 Bukit Gondol 2 4 A? hours ( 7.7km ) Yellow/White 14 Ulu Serait 2.75 3 hours ( 4.8km ) Blue/yellow 15 Telok Sibur 0.8 3 A? hours ( 5.3km ) Red/Black 16 Telok Limau 5.75 7 hours ( 10km ) Red/Blue 17 Telok Kruin 1.5 7 A? hours ( 10.5km ) Blue/Black 18 Pa ‘ Amit ( Lakei Island ) 1.0 30 proceedingss ( from Base ) OrangeRevised Fess and Accommodation ChargesEffective 1 July 2002Entrance FeesVisitor Category Single Entry ( per individual ) Multiple Entry ( Non-transferable ) ( per individual ) 5-Entry Base on balls ( Movable valid for 1 individual ) 1-month cogency 3-months cogency Adult RM10.00 RM50.00 RM100.00 RM40.00 Student/Senior Citizen/Disabled individual RM5.00 RM25.00 RM50.00 RM20.00 Assorted Group* n.a. n.a. n.a. n.a. Child, 6 old ages and below Free Free Free FreeType of accomodationFacilitiesRate per darkNo. of units availableForest Lodge, Type 5 2 suites with 3 individual beds each Non-air conditioned Fan merely Shared bathroom and lavatory RM100+ per room or RM150+ per house 7 Forest Lodge, Type 6 2 suites with 2 individual beds each Non-air conditioned Fan merely Attached bathroom and lavatory RM50+ per room or RM75+ per house 2 Forest Hostel 4 suites with 4 individual beds each Non-air conditioned Fan merely Shared bathroom and lavatory RM15+ per bed or RM40+ per room 3 Camp site ( bivouacing equipment is non provided ) Public bathrooms and lavatories RM5 per individual 18 sites + Plus 5 % authorities service revenue enhancement Beginning: hypertext transfer protocol: //www.forestry.sarawak.gov.myRules and RegulationsThe regulations and ordinances are at that place to protect the park for the benefits of visitants. It is an offense to: – Enter without a license ; Kill, gaining control, toxicant or upset any animate being ; Cut, take, destruct or put fire to any object ; life or inanimate, dead or alive, Introduce any animate being or works onto the park ; Damage, erect any edifice or other constructions ; Litter Punishments: The minimal mulct for the above offenses is RM1,000 and six months imprisonment. License: Visitors must obtain a certified license before come ining the national Parks, nature Militias or Wildlife Centre from the nearest engagement offices. For professional movie shapers and those transporting out expeditions, a particular permission from the Sarawak State Secretary must be acquired in progress. Exclusion of liabilities: Any individual sing Sarawak ‘s national Parkss, nature militias and wildlife Centres enter at their ain hazard. The license to come in is granted capable to the status that the Forest Department and/or the State Government and/or Officer shall non be responsible for any physical, mental or emotional hurt sustained, or any loss of life, or belongings or whatsoever sort within these countries. The State Government of it Officer disclaims any act ( s ) or skip nevertheless caused or originate within these countries. LITERATURE REVIEW Economic Evaluation of Environment Policy shapers in developed states have realized that it is of import to take into history the economic rating in the procedure of determination devising. However, in developing state like Malaysia, the rating of environmental good is regarded as unfamiliar. Though researches sing this issue in Malaysia published are found to be rare, the determination proved that our state besides give values on environmental goods. Economic rating refers to the measuring on footings of money values to non-marketed goods and services. Non-marketed goods and services include those which can non be straight bought and sold in the unfastened market topographic point. Goods and services which have economic value contribute positively to human well-being. This is determined by the penchants of the persons which show the degree of satisfaction. These penchants can be revealed in the context of willingness to pay ( WTP ) . On the contrary, human well-being will besides necessitate to digest with the unwanted values which revealed in the context of willingness to accept ( WTA ) . Economic rating technique aims to find the entire economic value ( TEV ) . TEV identifies the alterations in human well-being that accrue from a alteration in the proviso of the good. These values may accrue to users and non users. The illustrations for this would be the willingness to pay for the saving of the forest in the national park and the preservation of endangered species like the proboscis monkey, even though the person may non hold seen the species while in the national park. TEV is made up of the amount of usage and non-use value. Use values may be direct or indirect. An illustration for this would be a wood in a national park. Visitors to the forest brand direct usage of it and the fact that the forest protecting the water parting of the part is an illustration of an indirect usage. A non-use value, besides known as inactive usage values, is when persons are willing to pay even though they make no direct usage of it. There are two methods in gauging the economic values of non-marketed goods and services which are revealed penchants ( RP ) and stated penchants ( SP ) . RP and SP can be use to gauge the usage value, nevertheless non-use values can merely be estimated by SP techniques. RP is exercised when the penchant of the persons is revealed by their buying wont in the existent market, which is price-based. In contrast, SP measures the demand of goods and services which do non hold market monetary value as they are non straight sold. Normally, the study would inquire on how much money would persons are WTP or WTA to bask the benefit of the goods and services, for illustration, the being of the environment. Property market ( WTP ) Labour market ( WTA ) Contingent ranking Contingent ( conjoint ) evaluation Choice experiments Paired comparings Market monetary values ( WTP ) Contingent rating ( WTP/WTA ) Choice modeling ( WTP/WTA ) Debaring behavior ( WTP ) Random utility/ distinct pick theoretical accounts ( WTP ) Hedonic pricing Travel cost method ( WTP ) Benefit transportation Stated Preferences conjectural markets does response/production maps Entire Economic Value Non-use Value Use Value Revealed Preferences conventional and proxy Figure 1 Economic rating techniques Developed states every bit good as the developing states have accepted that environmental goods can be measured utilizing several methods. In developed states, the methods used are beforehand where they have applied the usage of benefit transportation into their researches. However in Malaysia, the most common is CVM and merely late CM was adopted in researches done byaˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦.. Revealed penchants technique Stated penchant technique SP technique which ask conjectural inquiries, are categorized into contingent rating ( CV ) and multi-attribute rating ( MAV ) ( Anna Merino-Castello, 2003 ) . Contingent Valuation ( CV ) CV measures the WTP through direct inquiries such as â€Å" How much are you willing to pay? ‘ and ‘Are you willing to pay RMx? ‘ . The former estimates the single penchants utilizing the open-ended method which is penchant based. The latter inquiry estimates the single penchants utilizing the referendum or dichotomous pick evocation. The respondents are merely given the option of replying yes or no, which is choice-based. This implies the premise of random public-service corporation map where the coefficients value are obtained through the appraisal of binary logit utilizing the maximal likelihood process. However, an increasing figure of empirical surveies revealed that dichotomous pick consequences seemed to be significantly larger that open-ended values, perchance due to ‘yeah-saying ‘ ( Hanley et al. , 2001 ) . Both open-ended and dichotomous CV attacks have restrictions in gauging values. These restrictions are: 1. merely one property to be valued by respondent 2. respondents are improbable to give accurate response for conjectural market 3. May bring on some respondents to act strategically when public goods are involved Due to these restrictions, researches in rating of non-use value exchanging to the option stated penchant technique which is MAV. The chief difference between CV and MAV is that CV analyses one property of the merchandise at a clip whilst MAV analyses more than one property at the same time. This includes whether the properties are attached to one another or a trade-offs between them. Choice Modelling ( CM ) Similar to CV, MAV can be categorized into preference-based and choice-based method. In preference-based, the respondents are required to rate or rank each alternate merchandise in conjectural and existent market. On the other manus, in choice-based method, the respondents need to take one among several options merchandises which is more realistic because the respondents execute this mundane as a consumer taking a series of viing merchandises. In preference-based, the respondents does non necessitate doing any committedness to take a peculiar option, hence this is the ground why choice-based method is more preferable than preference-based attack. Preference-based method is by and large termed as conjoint analysis ( CA ) which comprises of contingent evaluation and paired comparing while choice-based method globally termed as pick mold ( CM ) which comprises of contingent ranking and pick experiment. CA and CM are differentiated by the signifier of the public-service corporation map. CA use a deterministic public-service corporation map and CM use the random public-service corporation map. Deterministic public-service corporation map is assumed to be related to an person ‘s evaluation via a transmutation map o : Uij = o [ Vij ( Xij ) ] This information is estimated utilizing ordinary least squares ( OLS ) arrested development techniques which implies the premise of the cardinality of evaluations graduated table ( Bateman et al, 2002 ) . In contrast, CM usage random public-service corporation map which represents the incorporate behavioural theory of determination behaviour and is composed of a deterministic constituent Vij and s stochastic I µij: Uij = Vij ( Xij ) + I µij This random public-service corporation theory ( RUT ) leads to the distinct pick theoretical accounts which describes the behaviour of respondents ‘ pick chances in response to alterations in properties that step differences across other respondents. This information is estimated utilizing the maximal likeliness method. All these four methods in multi-attribute rating differ in the quality of information they generate, in their grade of complexness and besides in their ability to bring forth WTP estimations that can be shown to be consistent with the usual steps of public assistance ( Bateman et al, 2002 ) . In contingent evaluation, respondents are presented with a figure of events one at a clip and are asked to rate each one separately in a numeral graduated table. The evaluation is so transformed into public-service corporation graduated table. This indirect public-service corporation map is assumed to be related to respondents ‘ evaluation via a transmutation map which leads to a typical analyzed utilizing OLS arrested development technique. As mentioned before, this implies strong premises of cardinality of evaluation graduated tables. This is inconsistent with the consumer theory. Hence, contingent evaluation does non bring forth public assistance consistent value estimations. In mated comparing, respondents are asked to take their preferable alternate out of a set of two picks and to find their penchant in a numeral graduated table. The public-service corporation map is besides estimated utilizing OLS. In a contingent ranking, respondents are required to rank a set of alternate options from most to least preferable. Each option has two or more properties, which are offered at different degrees across options. The respondents are required to rank their options. One of the options must be the current executable pick set of the respondent. The ground is, if the position quo is non included, the respondents may be forced to take the options which they non prefer at all. This rank order informations is estimated utilizing maximal likelihood process. In pick experiment, respondents are given a series of options and are required to bespeak their most preferable option. The baseline option, which is the position quo, need to be included in each of the pick set. This experiment gives welfare consistent estimations because, 1. the respondents needs to tradeoff alterations in property degrees against the cost of doing these alterations 2. the respondents can take the position quo 3. we can stand for the econometric technique used in a manner which is precisely parallel to the theory of rational and probabilistic pick. 4. we can deduce estimations of counterbalancing and tantamount excess. This conditional logit theoretical account can be estimated utilizing the maximal likelihood process.

Letter of Intent for a Language Program

Greetings! I am a freshman international student and would like to apply for the offered Paris Summer Program for the main intent of obtaining purposive and applied education on the French language. I have fulfilled the necessary prerequisites for the aforementioned course—French 205 (â€Å"A†) —and is currently taking up French 206. Additionally, I have passed DALF test, a French language proficiency test administered by the government of France. You will also find that I am well versed in the following languages— French, Spanish, Bulgarian and English— and has a good standing in academics with 3 A’s and a B+ in my previous semester. The Paris Summer Program would enable me to upgrade my French linguistic level and at the same time, absorb and understand better the intricate French culture. Such advanced linguistic skills are necessary prelude to my preparation for a future career in international diplomacy, more specifically as country representative at the European Council.   Ã‚  Ã‚  Requisites of the career include units in International Studies and Political Science Program and such program require advanced linguistic skills and exposure abroad. Aside from scholastic considerations, my interest in the program lies on experiential learning on French culture—- history, arts literature and music— and language integration. Hoping for your consideration regarding my application. Thank you very much.

Dose Adjustment in Renal Disease

GENERAL APPROACHES FOR DOSE ADJUSTMENT IN RENAL DISEASE Renal insufficiency can markedly alter one or more of the pharmacokinetic parameters of a drug including oral bioavailability, volume of distribution, drug binding to plasma proteins, and most importantly the rates of metabolism and excretion, i. e. , drug clearance.. To minimize drug toxicity and maximize therapeutic benefits, it is often necessary to adjust drug dosage in proportion to the degree of renal insufficiency. A drug will most likely require dose adjustment in renal disease if: 1. A substantial fraction (> 40%) of the drug dose is excreted by the kidney either unchanged or as an active (or toxic) metabolites. 2. The drug or its active metabolite has a narrow therapeutic window such that drug accumulation cannot be tolerated. 3. The kidney is a major site for the inactivation of the drug. This applies mainly to peptides like insulin, glucagon, PTH, and imipenem. 4. There is a significant drop in the binding of the drug to plasma proteins. For instance, a decrease in the protein binding from 99 to 95% results in a fourfold rise in the unbound, active drug concentration. Dose adjustment may involve one or a combination of the following measures: 1. Extension of the dosing interval. 2. Reduction of the maintenance dose. 3. Administration of a loading dose. 4. Monitoring serum drug levels. FACTORS IN CHOOSING OF DOSE ADJUSTMENT APPROACH: Factors to consider when choosing appropriate dose adjustment approach are the class of drug ,the amplitude of the peak-trough fluctuation relative to the therapeutic index, magnitude of the dose with respect to the dose strength to be marketed and practicality of calculated dosing interval. Pharmacokinetic simulations can be especially helpful in visualizing the impact of various dose and interval changes and interval changes on the concentration time (C-T) profile at steady state. Reduced elimination of a drug prolongs its half life (t? ) as well as the time required for the serum level to reach a steady state (4 times t? ). Therefore, whenever it is clinically desirable to rapidly achieve a therapeutic steady state level a loading dose should administered. To maintain a therapeutic level and, at the same time, avoid drug accumulation and toxicity in a patient with reduced renal function, the clinician must consider reducing the size of the maintenance dose or the dosing frequency or both. In general, this reduction should also be proportional to the degree of renal impairment , but should also take into account adaptive or compensatory changes in the metabolism and excretion of the drug through non-renal routes. MAINTENANCE DOSE REDUCTION METHOD: The maintenance dose reduction method is used whenever a more constant (less oscillating) serum drug level is therapeutically preferable (e. . , ? -lactam antibiotics) Let us assume that one has already defined a safe and effective dose regimen for use in normal patients. This normal dose regimen is then adjusted according to dose fraction by two basic procedures. First method termed as constant interval, dose-reduction (DR) reduces the dose (D) by a factor of the dose fraction. Dose interval is the same as that used in the health person. D renal failure = D normal Kf t renal failure = t normal INTERVAL EXTENSION METHOD The second method referred to as constant dose, interval-extension(IE) extends dose interval by inverse of dose fraction, a value referred to as the dose interval multiplier : t renal failure = t normal (1/ kf) D renal failure = D normal This type of dose adjustment strategy may also be implemented through the use of a nomogram where the dosage interval multiplier for this IE regimen is simply read off a plot of creatinine clearance Interval extension method is used for drugs for which a constant serum level is either unnecessary (eg, vigabatrin) or undesirable (e. g. , aminoglycoside antibiotics). This method is also used for drugs that normally have long elimination t?. However, a combination of the two methods is often used. In addition, for a drug whose therapeutic serum level range is known and routinely measured, dosage adjustment is often guided by monitoring the serum drug level and the patient's response in terms of the therapeutic benefit and adverse drug reactions (toxic ity). Reference:: http://www. hedrugmonitor. com/RIT97. html http://books. google. com. pk/books? id=qXw33GaQF9IC=PA288=PA288=general+approaches+to+dose+adjustment+in+renal+patients=bl=IKsqNAp2nU=jglKfgGimUFQ_xBN9cGKPPRsC2E=en=CxbTStLaAo-QkQX1_N30Aw=X=book_result=result=7=0CCMQ6AEwBjgK#v=onepage=general%20approaches%20to%20dose%20adjustment%20in%20renal%20patients=false http://www. gbv. de/du/services/toc/bs/380847361 http://books. google. com. pk/books? id=9324ILATCgMC=PA288=general+approaches+to+dose+adjustment+in+renal+DISEASE#v=onepage=general%20approaches%20to%20dose%20adjustment%20in%20renal%20DISEASE=false

American Culture and Politics

This research looks at American Culture and Politics since there is so much in American history and culture. The proposal paper contains some of the findings about the American politics and culture. This paper can help scholars who want to have a wide knowledge about American politics and culture and how they influence each other. The primary research sources that will be used include: Questionnaire and Interview. Secondary sources include: published textbooks, and published statistics. INTRODUCTIONTo begin with, American conservatives claim that the Left, from its parapets of power in Hollywood, the universities, the national media, the federal courts, and the National Endowment for the Arts, has waged, for decades, a â€Å"culture war† upon the American people — a war that the people have been losing. The conservatives' complaint is commonly put this way: the Left has set out to â€Å"politicize† American culture, to force it to conform to a new orthodoxy of po litical correctness in everything from homosexual marriage to pronoun usage (Kesler, 1998).The conservatives' point is that culture should be above, or at least separated from, the political order; that civil society — the realm of art, religion, family, and private property — should be protected, for the sake of liberty as well as culture, against political encroachments. Instead of politics trying tyrannically or arbitrarily to create culture, politics should devote itself to conserving culture (Combs, 1991). According to Goodnow politics had to do with the policies or expressions of the state will (Parashar, 1997).Thus in the conservative view, politics should grow out of culture and serve culture, not the other way around. Scholars and activist on the left should take warning: What once political movements have become translated into personal quests for fulfillment (Cloud, 1998). But at this point one sees that there are actually two conservative views of culture. They differ on the question of what it means to â€Å"conserve† culture: Does it mean to keep government's hands off it, to be neutral towards culture and allow it to develop however artists and citizens choose?Or does it mean a hands-on approach, an active promotion of â€Å"traditional American values† against their would-be subverters in and out of government? Hands-off is the preference both of libertarians, who tend to take a democratic and laissez faire attitude towards culture, and of those neo-conservatives who defend high culture against the public's attempts to influence it (Josephson, 2007). The hands-on approach is preferred by the so-called Religious Right, by most who refer to themselves as â€Å"cultural conservatives† or traditionalists, and by many neo-conservatives who are repelled by the prospect of American society's utter de-moralization.Even conservatives who are prepared to use government to shore up American culture, however, typically re ject the notion that they are â€Å"politicizing† the culture (Whitfield, 1996). They argue that they are only using politics to get beyond politics — that is, to overcome the culture's artificial or forced politicization. White Southerners, used to a friendly custodial environment, were confronting a more diverse and secular American culture (Marsden, 2006).Seizing upon this contradiction or ambiguity, the Left today charges that conservatives are prepared, when they are prepared, to take a laissez faire attitude towards culture only because theirs — the white male bourgeois culture — is the dominant one. When its hegemony is challenged, liberal critics note, as it is being challenged currently, then conservatives cease to be defenders of a hands-off cultural policy and quickly become advocates of cultural protectionism (Wald, & Calhoun-brown, 2006).Yet in challenging the supposed hegemony of patriarchal or conservative culture, most liberal intellectual s do not imagine themselves to be calling for the hegemony of their own culture. Today's liberals stand for â€Å"multiculturalism,† for the replacement of ruling-class culture by the multiplicity of cultures belonging to oppressed, or formerly oppressed, classes and groups. In the past, white males had used their culture to justify and reinforce their rule over the rest of society; it was white males who â€Å"politicized† culture, according to the multiculturalists (Sturm, 2002).Now, the rest of society — indeed, the world — can bring previously excluded cultures to bear in order to delegitimize the old â€Å"racist, sexist, homophobic† order and ordain a new, more inclusive one (Roper, 2002). From the standpoint of traditionalist conservatism, every society or people are defined by its culture, and therefore every culture is more or less an exclusive one (Neve, 1992). In John O'Sullivan's words, â€Å"A multicultural society is a contradiction in terms and cannot survive indefinitely.It either becomes monocultural or runs into trouble. â€Å"1 At this juncture, we urgently need some clarity on the meaning of â€Å"culture. † Becoming American was initially a political and constitutional choice, but finally it necessitated a series of profound transformations in business, speech, dress, religion, literature, education, heroes, holidays, civic ceremonies — in character (Bergmann & Seminar on Feminism and Culture in Latin America, 1990).The public schools movement was one of the most important, as well as one of the most obvious, of these subsequent efforts to conform the American people to their new republican institutions. It is an old political observation, echoed in Montesquieu and countless other writers, that in the beginning men make the institutions, and after that the institutions make the men. The American founders had this maxim very much in mind as they built the institutions that would guide the n ation's destiny, and today it is worth pondering anew.Perhaps it is time to build some new institutions, if we are to have a real chance to rehabilitate American culture. During a relatively brief period of time the first food industry has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture (Schlosser, 2001) as a kind of growth: a culture is a living social organism that has particular ethnic â€Å"roots† and develops from those roots, often flowering into unique, that is, characteristic achievements of high art.To understand a culture means therefore to appreciate it in its particularity, to see it as a unique historical growth — not as a mere exemplum of a common and unchanging human nature, much less as an imperfect embodiment of the best political or social order. Reason has little to do with culture in this sense, therefore, because the modern concept of culture emphasizes the ethnic, the particular, the authentic at the expense of the universal; whereas reason strives, even in practical affairs, to see particulars in the light of universals.An authentic culture is natural in the sense of being an uncoerced growth, not in the sense of containing universal principles that can be grasped and perhaps manipulated by reason (Tomsich, 1971). Accordingly, an authentic culture cannot be designed or planned because it cannot be thought through; it is always in the process of slow change or adaptation.Ever since Edmund Burke, whose defense of the British Constitution became the model for the Right's thinking on the cultural roots of politics in general, conservatives have argued that culture is neither a goal that politicians can seek to achieve nor a product that they can make — let alone export. SUMMARY Oddly enough, the multiculturalists agree with the traditionalists on the primacy of culture over politics, and to some extent even on the definition of culture.What the multicultural ists insist on, however, is that culture does not have to be exclusive, or more precisely, that Americans can participate in many cultures without succumbing to any one of them and without ceasing to be American. But this is to pile absurdity upon absurdity. References Bergmann, E. L. & Seminar on Feminism and Culture in Latin America. (1990). Women, culture, and politics in Latin America. California: University of California Press. Cloud, D. L. (1998). Control and consolation in American culture and politics: rhetoric of therapy.New Delhi: SAGE. Combs, J. E. (1991). Polpop 2: politics and popular culture in America today?. New York: Popular Press. Eric Schlosser. (2001). Fast food nation: the dark side of the all-American meal, Volume 1000. New York: Houghton Mifflin Harcourt. Josephson, M. (2007). The President Makers – the Culture of Politics and Leadership in an Age of Enlightenment 1896-1919. New York: READ BOOKS. Kesler, C. R. (1998, May 15). Culture, Politics, and the American Founding. Retrieved June 13, 2010, from www. claremont. org: http://www.claremont. org/publications/pubid. 496/pub_detail. asp Lipartito, K. & Sicilia, D. B. (2004). Constructing corporate America: history, politics, culture. New York: Oxford University Press. Marsden, G. M. (2006). Fundamentalism and American culture. New York: Oxford University Press US. Neve, B. (1992). Film and politics in America: a social tradition. New York: Rout ledge. Parashar, P. (1997). Public Administration in the Developed World. New Delhi: Sarup & Sons. Roper, J. (2002). The contours of American politics: an introduction.Oxford: Wiley-Blackwell. Sturm, C. (2002). Blood politics: race, culture, and identity in the Cherokee Nation of Oklahoma. California: University of California Press. Tomsich, J. (1971). A genteel endeavor: American culture and politics in the gilded age. California: Stanford University Press. Whitfield, S. J. (1996). American space, Jewish time: essays in modern culture and p olitics. New York: M. E. Sharpe. Wald, K. d. & Calhoun-brown, A. (2006). Religion and politics in the United States. Oxford: Rowman & Littlefield.